Training - Philosophy
Good branding reaches people outside and is visible and tangible at the market. But it should also have an effect on the people within the company; it must be understood and lived by all employees and become part of an attitude that goes beyond corporate guidelines or codes of conduct.
Together with my partners at Kommunikationsschmiede.de we develop brand concepts “inside-out” that ensure that your brand spirit is actively embodied by all key personnel and builds brand character deeply noticeable – both internally and externally, at all company levels.
Career Stages and profile
- Intercultural trainings in China at GLV, Zhuhai 2005 – 2008
- Foundation of IC Know How, Zhuhai
- Release DVD-Series “Business in China”
- Cross Cultural seminars China-Germany/Germany-China
- Re-Release DVD through Telepool, Munich.
- coach and trainer at Kommunikationsschmiede, Munich, for Brand Implementation/Behavioural Branding and for successful business in China.
Training topics
- coming soon